10/12/17
Their in-depth knowledge of emerging tech and online shopping methods can provide valuable opportunities for retailers. Here are five tips to reach Millennial shoppers.
Millennials exhibit a markedly upbeat attitude in comparison with the generations that immediately precede them. This positive perspective can play a significant role in the entertainment choices and preferences of this generational group.
By keeping things positive and upbeat in your marketing strategies and presenting a welcoming and cheerful atmosphere in your stores, you can create an environment that appeals to Millennials.
Bright colors and the right musical choices can inspire shoppers to stay longer and to spend more of their hard-earned cash with you.
An increasing number of Millennial shoppers are basing at least some of their purchasing decisions on the environmental responsibility of the stores they frequent. Opting for LED lights and low-impact packaging choices can have a surprisingly substantial impact on the impression your brand leaves with this critical demographic.
Making sure that energy efficiency and green-friendly features are mentioned in your product advertising can be an effective way to reach these key customers. Educating your sales staff about the environmental advantages of your products can present your company in the best possible light for this generational group.
Maintaining accurate and up-to-date information on product features and availability can attract Millennials to your brick-and-mortar stores. Making sure your sales associates also have access to the latest and most accurate information about your products and your inventory can further increase your status among Millennial shoppers.
While online shopping offers some advantages for these shoppers, instant gratification isn’t one of them. By making sure your potential customers know that they can get the high-tech gadgets and devices they want today, you can boost the appeal of visits to your retail locations.
A little due diligence when managing your product information and inventory stock can pay off in more foot traffic and improved sales.
While Millennials may not automatically offer their loyalty to a particular store or brand name, surveys have demonstrated that this demographic can be extremely loyal to establishments that go above and beyond to meet their needs.
Customer service is a significant priority for younger shoppers and can have a lasting impact on their future patronage of your stores. By distinguishing yourself and your stores with the best and most responsive customer service, you can create a solid foundation for loyalty, trust, and return visits by these Millennial shoppers.
Providing accurate information about the products and services your retail store offers and going the extra mile to ensure that your customers are satisfied can be winning strategies in the consumer tech market.
Because Millennial customers are highly tech-savvy, making sure your sales associates are up to the task of serving their needs is critical to the long-term success of your stores.
Creating opportunities for your staff members to learn more about the products you sell can pay off in added responsiveness and an improved reputation among the demographics that matter most.
The Intel® Retail Edge Program provides valuable incentives for your sales associates to learn more about the full line of products available from Intel and its trusted partners. By encouraging your staff members to participate in this innovative educational program, you can enjoy the benefits of a well-educated sales staff and can make the most positive impression on Millennials—and those of any other generation—in your stores.
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©Intel Corporation 2017. Intel, the Intel logo, Intel Retail Edge Program, and Intel Retail Edge Live are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
