10/27/17
Making the right connections with your customers can ensure repeat business for your stores. This is especially critical in the consumer 
By providing customers with the most accurate information about the systems and devices they are considering, you can build trust that can endure beyond a single purchase.
Here are some of the key benefits of increasing product knowledge among your sales associates.
By making sure your sales staff is well-versed in the features and benefits of your product lines, you can boost the confidence of these key front-line employees. This translates to a better rapport with customers and a more successful approach to marketing and selling your high-tech products to end users at all levels of expertise.
Added confidence also creates a more positive atmosphere throughout your store. This leads to increased cooperation and improved morale among your entire team. Promoting product education for your sales associates can pay off in happier customers and more confident staff members.
Your customers need accurate answers to their questions about the devices you sell. By providing your sales team with the tools and product knowledge they need to deliver these answers, you position your store as the one-stop source for information on these products and technologies.
Building trust with your customers also allows you to position your store more favorably in your local community. Word-of-mouth advertising is a powerful tool for your business and helps you achieve a positive reputation for solid guidance and real answers in the retail tech industry.
The skills and knowledge acquired during product education help your sales associates communicate concepts and ideas more clearly when interacting with customers. This added clarity makes a positive impression on shoppers and helps them to feel comfortable that the PC they select is the best one for their needs.
Comprehensive product training and education help your associates to explain the options and features of the latest processors—think 8th gen Intel® Core™ processors—PCs, and mobile devices in a precise and understandable way. When your employees provide precise information to customers in a way that customers understand, both associates and customers save time and effort.
Developing a thorough understanding of the latest processors and tech products allows your sales team to present the best options for upgrading and the most useful accessories for today’s PC devices and systems. This can significantly improve their ability to cross-sell and upsell products available in your stores.
An in-depth knowledge of the capabilities of various laptops, 2 in 1s, desktops, and other products makes it much easier for them to sell up to premium devices and present the right add-ons.
This helps you achieve a more positive relationship with key demographics within your community and throughout the area you serve.
The importance of your sales associate’s product knowledge and the in-store experience they provide your customers cannot be understated or overlooked. Look at some of these findings from a recent survey by Tulip Retail*:
Ensure your sales associates have the product knowledge and right sales tools to provide your customers with a truly amazing shopping experience.
The Intel® Retail Edge Program offers your associates the latest product information on Intel® processors and the devices they power. Associates will also have access to sales tools such as the Intel® Retail Experience Tool (RXT) which can be used on the salesfloor with customers.
By encouraging your staff members to participate in this innovative program and community, you can enjoy the proven benefits of product knowledge on your store’s bottom line.
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*Other names and brands may be claimed as the property of others.
©Intel Corporation 2017. Intel, the Intel logo, Intel Retail Edge Program, Intel Retail Edge Live, and Intel Core are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
