The 2024 holiday shopping season is shaping up to be an exciting blend of technological innovation and traditional in-store experiences, according to the Holiday Outlook 2024 Report from PwC. Despite economic challenges, the retail landscape is evolving to meet changing consumer preferences, with a particular focus on tech-savvy younger generations and the enduring appeal of brick-and-mortar stores.

Shoppers plan to spend an average of $1,638 this season, a 7% increase from last year. Notably, younger generations are driving this trend, with Gen Z increasing their holiday budgets by 59% compared to the past two years. This presents a great opportunity for retailers to showcase their latest products and technologies, such as PCs powered by the new Intel^® Core™ Ultra processors.
 

The Enduring Appeal of In-Store Shopping

Physical stores remain a crucial part of the holiday shopping experience. Consumers still value the festive atmosphere, holiday displays, and the ability to see and touch seasonal products.

Interestingly, big spenders prefer in-store shopping, spending an average of $2,307 compared to $1,297 for less frequent visitors. This underscores the importance of creating engaging in-store experiences.
 

Technology's Growing Role in Holiday Shopping

Technology is increasingly important in the shopping experience, especially for younger consumers. Here are some key points to consider:

• Self-checkout technology, mobile payments, and brand apps are becoming essential, particularly for Gen Z shoppers.
   
• 72% of Gen Z consumers consider self-checkout technology important for holiday shopping.
   
• 63% of frequent in-store shoppers value self-checkout and mobile payment options.
   
• Men are leading in spending on electronics (58%) and video games (51%), areas where Intel^® products are particularly relevant.
   

Intel^® Retail Edge Program Helps Prepare Sales Associates for the Holidays

To have a successful holiday sales cycle, here are a few ways the Intel^® Retail Edge Program can help:

• Enhance your associates' knowledge of the latest tech innovations to better assist tech-savvy customers.
   
• Integrate sales tools like the Intel^® Retail Experience Tool (Intel^® RXT) to improve in-store experiences.
   
• Prepare associates for increased interest in electronics and gaming, showcasing how Intel^® products enhance these experiences.

The key to success this holiday season lies in balancing traditional shopping experiences with technology advancements. By offering personalized, tech-enhanced in-store and online experiences, you can meet the needs of your holiday shoppers.

Get more about the Intel^® Retail Edge Program.
 

Read the full PwC Holiday Outlook 2024 here.

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