Retail sales associates play a crucial role in helping customers navigate the often complex world of tech products. Whether it’s explaining the benefits of a new processor or helping someone pick out the right laptop, they’re on the front lines, connecting people with technology. For associates to excel, they need training that’s not just educational but also engaging and tailored to their needs.

The Intel® Retail Edge Program offers training that does just that. But what exactly are retail associates looking for in a training program? Let’s break down the types of content they prefer, how often they want it, and the formats that resonate with them most.
 

What Kind of Training Do Associates Want?

Retail associates juggle a lot of information and responsibilities, so they want training that adds value to their work. Here’s what they’re looking for:

1. In-Depth Product Knowledge

Associates want to know the ins and outs of the products they’re selling—features, benefits, and how they stack up against the competition. A report from LinkedIn found that over half of employees say they need specific product knowledge to succeed. Especially in tech, associates want details they can confidently share with customers, such as why an Intel® processor may be better suited for a certain task or what sets it apart in the market.

2. Customer Interaction Skills

Knowing the product is one thing, but knowing how to present it to a customer is another. Associates are looking for tips on connecting with customers, understanding their needs, and building trust. For example, they want to learn how to simplify complex tech terms or help customers make decisions that best fit their lifestyles.

3. Sales Skills and Techniques

Many associates also want hands-on training for sales techniques like upselling or handling objections. Associates understand that honing these skills can make a real difference, not just for hitting sales targets but also for customer satisfaction.

4. Industry Trends and Big Picture Knowledge

Knowing the latest trends in tech is a huge asset. AI is a perfect example. Associates appreciate training that goes beyond product details and gives context about why certain products are valuable. For instance, the Intel® Retail Edge Program provides training on the new Intel® Core™ Ultra processors, and how they can meet the demands of new AI applications and the AI era.

5. Engaging, Gamified Training

Boring, text-heavy training is out; interactive content is in. According to recent research, learning programs with gamified elements can boost engagement by up to 60%. The Intel® Retail Edge Program incorporates gamified elements that make learning feel less like a chore and more like a fun experience that associates enjoy.

 

How Often Do Sales Associates Want Training?

When it comes to training, associates are clear: they want it to fit into their busy schedules easily and effectively. Here’s what that looks like:

1. Quick, Frequent Learning Sessions

Instead of long, occasional training sessions, associates prefer bite-sized lessons they can fit into short breaks or downtime. Research supports this preference, with 58% of employees reporting that microlearning, or short training bursts, helps them retain info better than traditional methods. A microlearning approach means they can get the latest updates without interrupting their workflow.

2. Flexible, On-Demand Access

Many associates want the freedom to access training when it’s convenient for them. Younger workers, especially Gen Z, prefer flexible learning, which they can access on their own time, with 76% saying they favor self-paced courses. With the Intel® Retail Edge Program’s on-demand content, associates can train when it fits their schedule—on their phone during a break or from a desktop when it’s quieter in-store.

3. Regular Refreshers

While quick training sessions are effective, associates also appreciate regularly updated content informing them of the latest changes. Regularly scheduled updates ensure they know new product details, features, or industry shifts. By combining these quick learning bursts with regularly refreshed content, associates can stay current and confident in their knowledge without feeling overloaded.

 

How Do Sales Associates Want to Consume Training Content?

As with most things, associates like training that’s easy to access and enjoyable to engage with. Here’s what they prefer:

1. Mobile-Friendly Content

Most associates live on their mobile devices, so mobile-optimized training is a must. In fact, nearly 90% of learners prefer training they can access on their phones. The Intel® Retail Edge Program’s mobile-friendly design allows associates to fit training into their day without needing a computer, making it easy to squeeze in learning anytime.

2. Visual and Interactive Lessons

Static text isn’t as engaging as it once was. Research shows employees are 75% more likely to watch a video than read a document. Visuals like product videos, infographics, and interactive lessons help associates get the knowledge they need in an informative and enjoyable way.

3. Rewarding Motivation

Earning badges, rewards, and other motivating elements taps into associates’ competitive spirit, making learning feel more engaging. A recent survey found that 83% of employees are more motivated when their training includes rewards for training. . The Intel® Retail Edge Program includes competitions, challenges, and rewards, creating a fun atmosphere that keeps associates coming back for more.

4. Real-World Scenarios and Case Studies

Associates also like scenario-based training that helps them see how to apply their knowledge. For example, case studies or role-playing exercises help associates feel prepared for real customer conversations. Modules in the Intel® Retail Edge Program simulate real sales situations and give associates practical tools they can use immediately.

 

Are Your Associates Empowered for Success?

Effective training is crucial in the current retail environment. Retail associates want training that’s engaging, flexible, and directly applicable to their roles. The Intel® Retail Edge Program provides this with a modern, user-friendly approach that focuses on real product knowledge, sales skills, and customer engagement techniques.

By continually updating content, offering mobile accessibility, and making learning fun through gamified challenges, the Program is well-equipped to help associates shine on the sales floor. By listening to what associates want and building a program around their needs, the Intel® Retail Edge Program ensures that associates feel confident, knowledgeable, and ready to help every customer who walks through the door.

Learn more about the Intel® Retail Edge Program and how it can help you deliver the training your associates want and need.

 

 

 

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