One of the biggest shopping trends is the practice of showrooming. This occurs when shoppers visit brick-and-mortar stores to try out products they may be interested in buying but complete the purchase online rather than in-store.

The popularity and near-universal adoption of mobile communication devices and smartphones have made it easier than ever for your customers to compare prices and check availability of products online. This can present significant challenges for tech retailers with brick-and-mortar locations and overhead costs that must be figured into product pricing.

Posted: 4/26/19

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