As a retail manager, you already know how challenging it can be to keep your sales associates at the top of their game. Customers walk in more informed than ever and expect expert guidance to help them navigate a sea of PC options. The stakes are high, and your team’s ability to connect with and guide customers can make or break a sale.

Enter the Intel® Retail Edge Program, a training solution designed to meet the needs of retail PC sales teams in a practical, engaging, and results-driven way. Using a learner-centered approach, the Program provides Intel® product-related training and equips your associates with the skills and confidence to deliver exceptional customer experiences. And when your team performs better, so does your bottom line.

 

Sales Associates Deserve More Than a “One-Size-Fits-All” Approach

Let’s face it: traditional training programs often miss the mark. They can be static, uninspiring, and forgettable. Your associates might sit through a session or read a manual, but how much of that knowledge sticks? Probably not much. That’s where the Intel® Retail Edge Program breaks the mold.

The Program puts the associate at the center of the learning experience. It’s not about overwhelming them with unusable information or lengthy training modules; it’s about giving them tools and insights they can actually use within an online community that is supportive and interactive. Think short, impactful lessons, gamified challenges, and real-world scenarios. It’s training that imparts knowledge while engaging, motivating, and transforming sales teams into confident experts on PC recommendations to customers.

 

Building Knowledge That Sticks

One of the standout features of the Intel® Retail Edge Program is its interactive learning modules. Associates aren’t merely passively absorbing information—they’re actively engaging with it. The bite-sized lessons are designed to be flexible, so associates can fit training into their schedules without feeling overwhelmed.

For example, associates can dive into topics like the Intel® Core™ Ultra processors (Series 2) powering the latest AI PCs or the new Intel® Arc™ B-series GPUs for desktops. Instead of wading through dense technical jargon, they get clear, actionable insights. The Program uses interactive visuals, quizzes, and even simulations to make learning engaging, intuitive, and fun.

This approach builds confidence. Your associates will walk onto the sales floor knowing they can easily answer questions, overcome objections, and showcase the value of Intel®-powered devices.

 

Turning Training Into a Motivator with Gamification

Let’s talk about what really keeps people engaged: rewards. The Intel Retail Edge Program leverages gamification to make learning both fun and motivating. Associates earn Chips, badges, and even tangible Rewards—think gift cards or Intel®-branded swag—as they complete training modules.

Another highlight among associates and managers alike is the Leaderboard on the Store Dashboard. Healthy competition among your associates can ignite their drive to do better. This isn’t just about winning prizes—it’s about cultivating a sense of accomplishment and pride in their knowledge. When your team is excited about what they’re learning, they’ll bring that energy to their customer interactions.

Gamification doesn’t just make training fun; it reinforces what is learned, ensuring that product knowledge is more likely to stick when associates are on the sales floor.

 

Training That’s Immediately Applicable in Real-World Scenarios

If training isn’t relevant, it isn't useful. The Intel® Retail Edge Program is highly relevant, with training that goes beyond product specs and focuses on real-world applications. It teaches associates how to match customers with the right products based on their unique needs.

The Program prepares your team to handle common objections or tricky questions. Role-playing exercises and scenario-based training give associates the confidence to easily navigate conversations and help ensure they’re always prepared to close the sale.

 

Stronger Teams, Better Results

The benefits of the Intel® Retail Edge Program go beyond individual associates. The Program fosters a culture of collaboration and continuous learning within your team. Associates can share insights, support each other, and even bond over friendly competition.

As a manager, you’ll appreciate the Program’s analytics and reporting tools. You can track your team’s progress, identify top performers, and pinpoint areas where additional coaching might be needed. This gives you the power to make data-driven decisions that elevate your entire team’s performance.

 

What’s in It for You?

Investing in your team’s growth isn’t just good for them—it’s good for you. When your associates are knowledgeable, confident, and motivated, your store sees the benefits, including:

• Higher conversion rates - Associates equipped with Intel® product knowledge can guide customers to the perfect solution faster.
   
• Improved customer satisfaction—Happy customers are repeat customers, and your team’s ability to deliver exceptional service boosts loyalty.
   
• Competitive edge - With continuous updates and refreshes on the latest Intel® products and technology, your team stays ahead of the game and the competition.

The Intel® Retail Edge Program helps train your associates and transforms them into brand ambassadors, proving that your store is the go-to location for tech-related needs.

 

Take Your Team to the Next Level

The pace of technology innovation isn’t slowing down, and neither is the retail environment. To keep up, your team needs more than just basic product knowledge; they need the confidence to lead the customer conversation.

The Intel® Retail Edge Program offers a learner-centric, engaging, and results-driven training solution. It’s not just about selling more products; it’s also about creating a team that thrives. Learn more about the Intel® Retail Edge Program learner-centered community, and watch your store’s performance soar.
 

 

 

 

 

Notices and Disclaimers

© Intel Corporation. Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries. Other names and brands may be claimed as the property of others.