As a retail manager, you already know how challenging it can be to keep your sales associates at the top of their game. Customers walk in more informed than ever and expect expert guidance to help them navigate a sea of PC options. The stakes are high, and your team’s ability to connect with and guide customers can make or break a sale.

Enter the Intel® Retail Edge Program, a training solution designed to meet the needs of retail PC sales teams in a practical, engaging, and results-driven way.

Posted: 1/17/25

In the retail landscape, sales associate training and development are more crucial than ever. As the industry evolves, so too must the methods by which we educate and empower the retail workforce.

One innovative approach gaining traction is transforming traditional employee learning platforms into vibrant community environments. This shift enhances the learning experience and fosters associates' sense of belonging and engagement.

Posted: 1/10/25

Well-trained sales associates are essential in today's tech retail environment. According to industry research, nearly a third of retail associates receive no formal training, and many find existing training ineffective. For PC retailers, this gap in training can significantly impact sales performance and customer satisfaction.

Here are eight things retailers should look for when choosing a training program for their PC sales associates.

Posted: 12/12/24

As the digital landscape evolves, so do the ways consumers shop for tech products. While online shopping offers convenience, in-store experiences provide a unique opportunity to connect with customers in meaningful ways.

With the holiday shopping season in full swing, retailers must adopt innovative strategies to attract and engage customers effectively.

Posted: 12/3/24

Retail PC stores are in their busiest time of the year. Shoppers are eager to find the perfect PC and other tech gifts, and the competition among retailers is fierce. To stand out in this crowded marketplace, focusing on one key element: effective product and sales training for your team is essential.

This article explores the importance of comprehensive training during the holidays and how it can significantly enhance the shopping experience for customers.

Posted: 11/14/24

Retail sales associates play a crucial role in helping customers navigate the often complex world of tech products. Whether it’s explaining the benefits of a new processor or helping someone pick out the right laptop, they’re on the front lines, connecting people with technology. For associates to excel, they need training that’s not just educational but also engaging and tailored to their needs.

The Intel® Retail Edge Program offers training that does just that. But what exactly are retail associates looking for in a training program? 

Posted: 11/6/24

Over the years, millions of dollars have been diverted from building a once robust community of retail brand advocates to fueling social media influencer campaigns.

While influencers have helped create awareness in certain areas, this trend has overlooked a crucial fact: the real heartbeat of the customer lives much closer to home—on the retail sales floor.

Posted: 10/21/24

The 2024 holiday shopping season is shaping up to be an exciting blend of technological innovation and traditional in-store experiences, according to the Holiday Outlook 2024 Report from PwC. Despite economic challenges, the retail landscape is evolving to meet changing consumer preferences, with a particular focus on tech-savvy younger generations and the enduring appeal of brick-and-mortar stores.

Shoppers plan to spend an average of $1,638 this season, a 7% increase from last year. Notably, younger generations are driving this trend, with Gen Z increasing their holiday budgets by 59% compared to the past two years. 

Posted: 10/3/24

Staying ahead of the curve in retail PC sales is more important than ever. And let’s face it—keeping your retail team up to date with the latest product knowledge, especially when it comes to tech like Intel®-powered devices, is a big challenge. 

With mobile training, retail sales associates can learn on the go, at their own pace, and without disrupting their day. That flexibility is key in an industry where product updates are constant, and sales associates must stay sharp.

Posted: 9/20/24

Small business owners and entrepreneurs are a crucial segment in the retail sector as they seek computers and accessories for their company needs. Staying current with the latest developments in new devices and technologies specific to these customers is essential to creating the best in-store experience that meets their unique requirements.

It's important that your sales associates understand this unique market segment to make more successful customer interactions.

Posted: 9/10/24