The 2024 holiday shopping season is shaping up to be an exciting blend of technological innovation and traditional in-store experiences, according to the Holiday Outlook 2024 Report from PwC. Despite economic challenges, the retail landscape is evolving to meet changing consumer preferences, with a particular focus on tech-savvy younger generations and the enduring appeal of brick-and-mortar stores.

Shoppers plan to spend an average of $1,638 this season, a 7% increase from last year. Notably, younger generations are driving this trend, with Gen Z increasing their holiday budgets by 59% compared to the past two years. 

Posted: 10/3/24

Small business owners and entrepreneurs are a crucial segment in the retail sector as they seek computers and accessories for their company needs. Staying current with the latest developments in new devices and technologies specific to these customers is essential to creating the best in-store experience that meets their unique requirements.

It's important that your sales associates understand this unique market segment to make more successful customer interactions.

Posted: 9/10/24

Keeping up with changes in retail can be challenging, especially when it comes to making sure your team has the skills they need to thrive. Retail associates must learn about new PCs and technologies on an ongoing basis. That’s where training comes in—and it doesn’t have to be a chore.

The Intel® Retail Edge Program is an excellent example of how training can be engaging, effective, and tailored to fit into the busy lives of retail associates.

Posted: 8/20/24

With back-to-school season approaching, retailers are gearing up for one of the busiest shopping times of the year. As tech becomes a bigger part of education, the demand for PCs and other tech products is skyrocketing. This is an excellent opportunity for retailers to ramp up sales and build strong customer relationships.

A crucial element in seizing this opportunity is having well-informed sales associates who can help customers make smart choices. Programs like the Intel® Retail Edge Program can be a game-changer, equipping your sales teams with the skills and knowledge they need to shine during this critical sales period.

Posted: 8/6/24

Staying ahead of the curve is essential for retail success. This is especially important for PC sales associates, who must keep up with the constantly changing world of technology, products, and customer expectations.

Just-in-time (JIT) training has emerged as a vital tool to help address these challenges by offering timely, relevant, and easily accessible learning resources.

Posted: 7/23/24

In this modern retail landscape, sales managers and their teams must proactively stay ahead of their knowledgeable customers.

Harnessing technology and training resources will be instrumental in attracting and serving the diverse needs of Millennials, Gen Z, and budding Gen Alpha customers.

Posted: 8/8/23

Sales enablement isn't a new term, but it continues to trend in the retail world. Since shoppers have returned to stores, many retailers recognize their past sales enablement strategies don't match customers' new behaviors and expectations today.

Retail managers understand it's more important than ever for their associates to have access to as many resources as possible to meet customers where they are in the buying process and generate sales.

Posted: 7/7/23

Core pillars are fundamental components that serve as the basis for an eLearning training program. They are interwoven throughout each module or section of the program and are equally and dependent on each other for success.

Posted: 6/21/23

One of the critical elements in driving business success in PC retail lies in maintaining a high-performing retail team. But how can you improve and sustain the performance of your sales team? The answer lies in one word: Training.

A well-trained team can boost sales, foster a positive work environment, and contribute to your brand's reputation.

Posted: 5/22/23

In the world of retail computer sales, success depends on the quality of your sales team. Your associates are the ones who interact directly with customers and represent your brand.

Ensuring they are well-trained and equipped with the necessary skills to drive sales and provide excellent customer service is crucial. 

Posted: 4/7/23